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River Island X Olivia Attwood

Inspired by Olivia Attwood's latest collection, this campaign captures the final moments of summer with looks made for golden-hour drinks, spontaneous road trips, and warm evenings.

To reflect the creative direction of Olivia's curated picks, I leaned into a rich golden-hour aesthetic, using warm tones and a glowing lock-up to evoke that nostalgic end-of-summer feeling.

The homepage takeover was designed to feel like the cover of a fashion magazine, creating a sense of exclusivity and urgency that encourages customers to shop the collection before it's gone.

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Campaign Stats

4.2%
Conversion Rate

 

£5,641
Total Account Value 

 

7.7
Sell Through Rate

£191,051

Sales To Date

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