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River Island X Olivia Attwood
Inspired by Olivia Attwood's latest collection, this campaign captures the final moments of summer with looks made for golden-hour drinks, spontaneous road trips, and warm evenings.
To reflect the creative direction of Olivia's curated picks, I leaned into a rich golden-hour aesthetic, using warm tones and a glowing lock-up to evoke that nostalgic end-of-summer feeling.
The homepage takeover was designed to feel like the cover of a fashion magazine, creating a sense of exclusivity and urgency that encourages customers to shop the collection before it's gone.
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Campaign Stats
4.2%
Conversion Rate
£5,641
Total Account Value
7.7
Sell Through Rate
£191,051
Sales To Date

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